Sooner or later the millennials had to arrive. The preferred target for a growing range of services, millennials are entering the financial investment market.

Millennials have spending priorities and life aspirations that are very different from other generations: fashion, travel, wellness, but also environment and of course technology.

It is natural to expect millennials to invest in these sectors, which are more attractive to them. We can imagine that this generation will be able to give a new reformist drive to many sectors of the economy, some already existing others to be invented.

Today the big investment companies are adapting, inserting new financial products related to sectors of interest for millennials, such as health, nutrition and autonomous driving.

What we expect is that these same millennials not only will invest in specific financial products, but will be themselves founders of innovation startups in these sectors or will be business financiers, demonstrating a specific interest in the real economy.